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ENGL 227 Group Project Instructions In this pro...




ENGL 227 Group Project Instructions In this project, teams will work together to write an informal analytical report about a different culture and a sales letter with a visual aid to members of that culture reflecting the report?s findings. Instructors will form teams during Week 2, and students will work together during Weeks 4 and 5 to complete both parts of the project. This project supports TCOs 5, 7, 8, and 9. Overview This project is based on Case Study 24 in Chapter 10, located on page 311 (Outsourcing: Letter from Kelly Services offering solutions). Important: Please take note of the additional instructions here, as the case has been modified to suit our class objectives. Here?s the situation: You work for Kelly Services, which, as the case states, has offices in 26 countries worldwide. The company is now in the process of opening additional offices in China, Japan, South Africa, Egypt, and Italy. Your team has been asked to work on developing sales letters to use in one of these new offices once it is open. The first step is to choose one of the countries listed above, research the culture, and write a brief report making communication recommendations based on your research. The second step is to write the sales letter. Important: Each week, you will also need to write a brief memo that indicates how the work was shared among your team members. There is a memo template for you to use in Doc Sharing. Part One: Analytical Report on a Targeted Sales Letter Your supervisor has asked that you file a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus references) on the background of the company you have chosen to solicit with your sales letter. Do NOT write solely about what your target company background is but also focus on why you think this company makes a good target to sell Kelly services to (for your supervisor). Format the report as an informal report or memo report, and base the information on research. Include the memo about team member contributions; use the template in Doc Sharing. Use APA citations in case others who use this report later may need to do additional research. (Be sure to use both in-text parenthetical citations and an end-of text list of references). Organize your report according to the strategies suggested in Chapter 13: ? Focus on conclusions and recommendations ? Use logical arguments (the 2 + 2 = 4 approach or the yardstick approach) ? Do more than provide information?Be sure to analyze the information to help your readers apply it in future sales messages Use at least four sources, only two of which may be websites. At least two of your four sources must come from the DeVry Library. Ensure that all sources are credible. Do NOT use Wikipedia, travel agency websites, dictionaries, or encyclopedias as your sources, as these are not appropriate sources for college or business writing. Recommended web resources can be found in the Webliography area of the course. Part Two: Sales Letter with Visual Aid Next, using the information about the company you gathered during week four and the information about Kelly Services located in the case study, write a 1-2 page sales letter to your chosen company you have researched convincing them to use Kelly Services. ?Make a good first impression,? your supervisor says. ?Use a nice visual aid?a graph or a table. Make it look good.? Focus on the features and benefits that Kelly can offer to your targeted company. Format the letter as a business letter, and base the content on the information provided in the case study. Write the letter and design the visual aid reflecting the knowledge you?ve gained in your research of the company for which you are targeting. Organize your letter according to the strategies presented in Chapter 10. For our purposes, assume that Kelly Services does not have competition from other companies, but do the following: ? Assess customer needs (using the information in the case study, not additional research) ? Determine key selling points and benefits ? Anticipate purchasing objections ? Use the AIDA model ? Maintain legal and ethical standards, and demonstrate your awareness by writing a message tailored for your business For your visual aid, you will need more than an attractive picture. Create a table or a chart that helps convey your sales message. For example, you might include a table that succinctly displays the types of employees Kelly Services offers, a table that highlights employer and employee benefits, or a pie chart showing the percentage of Fortune 500 companies that use Kelly Services, or a graph showing another important statistic. Your visual aid should be attractively designed and should adhere to the guidelines set forth in Chapter 12: ? The visual aid must be ethical and must not distort information ? The visual aid must be clearly labeled ? The type of visual aid must be suitable for its intended purpose ? The visual aid must be integrated with the text in a way that will make sense to the audience ? The visual aid should demonstrate the same awareness sensitivity as the letter itself Again in week five, include the memo about team member contributions; use the template in Doc Sharing. Part one, the analytical report, is due at the end of Week 4. Part two, the sales letter, is due at the end of Week,thanks


Paper#10334 | Written in 18-Jul-2015

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