Details of this Paper

product chosen a car Marketing Part 1 shoul...




product chosen a car Marketing Part 1 should be 4-5 pages with references Using the product/service you selected in Week 1 and the marketing strategy you developed in Week 2, complete the following: 1. Identify the type of product/service (convenience, shopping, specialty, unsought - see page 201) and explain in your own words what marketing considerations need to be made for your product/service based on this product classification. 2. Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product, support, services - see pages 204-208). Explain how this supports your marketing strategy. Part 2 The body of the paragraph should be 3 pages with references Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product/service you chose in Week 1. Click here for the research requirements and guide for this assignment. Include the following: 1. An overview of distribution channels (see chapter 10). * Channel Levels - direct versus indirect distribution * Channel Organizations - conventional, vertical, horizontal, and multichannel marketing systems 2. Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution. 3. Determine which channel members you will use and explain why. * Indirect - retailer, wholesaler, dealer, manufacturer's rep, etc. * Direct - catalog, telephone, sales force, etc. 4. Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution). 5. Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system). Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged. Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3 pages in length starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 6 pages in length. the chapter is attached,thank you,the file was the book chapters and the pages 204-208. jackline,what time should i expect the assignment please. thank you


Paper#10375 | Written in 18-Jul-2015

Price : $25