Details of this Paper

This paper should be 2-3 pages with a brief one pa...

Description

Solution


Question

This paper should be 2-3 pages with a brief one paragraph introduction and ending with a short conclusion with references cited in body of paragraphs. The topic is in marketing principles. The problem is: I choose oatmeal. I need to determine how to make it available to the end user. Develop a distribution system for oatmeal. An overview of distribution channels: Channel levels: Direct versus Indirect Distribution Channel Organization: Conventional, Vertical, Horizontal and Multichannel Marketing Systems. Analyze your target marke's needs. Explain what you know about your target market and what they want from a channel of distribution. Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.) Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or select distribution) Recommend a channel organization and explain why (conventional, vertical, horzontal or multichannel marketing system)

 

Paper#10378 | Written in 18-Jul-2015

Price : $25
SiteLock