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Read the Overview of Blockbuster Video at blockbus...

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Read the Overview of Blockbuster Video at blockbuster.mwnewsroom.com/Company-Overview. How did a company, the leader in video rentals at the end of the 20th century, end up in bankruptcy court? Identify, in your opinion, the top five marketing missteps over the last decade or so that doomed Blockbuster. Be sure to consider changes in technology, the competitive environment, consumer preferences, etc. Be sure to cite your sources using APA format, double spaced, 2-3 pages. Tip if completed by 8:45 PM PST 6/9/2013. Blockbuster's most recent 10K is available at www.kccllc.net/documents/1014997/1014997110928000000000001.pdf

 

Paper#10384 | Written in 18-Jul-2015

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