Description of this paper

Name an example of bundled products you are famili...

Description

Solution


Question

Name an example of bundled products you are familiar with. Why would a company use a bundled pricing strategy for its products? Why not just sell the items separately and charge a higher price? What advantages does bundled pricing provide based on the three factors that influence price: customer, company, and competition? What other companies would benefit from such a strategy? Be insightful.

 

Paper#10477 | Written in 18-Jul-2015

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