Please answer the following questions. The entire answer is limited to four pages. Answers should be well-organized and grammatically correct. 1. Choose a brand that you think is weak in the minds of customers. What is the brand? Who is the target market? Why do you think this is a weak brand? How would you attempt to build (or rebuild) this brand? 2. You will undoubtedly be asked to develop a social media strategy once you get established in a marketing career path. Choose a retailer who desperately needs help with their social media strategy. Describe the product assortment/target market. What is wrong with their current approach? Clearly state the primary objectives underlying your recommended social media strategy. Discuss and justify the components of the social media strategy. How will you evaluate the effectiveness of this strategy in achieving these objectives? 3. A large part of this course has been focused on the Marketing Issues & Challenges team project. At the core of the MIC project is a detailed marketing plan. Now, you have been asked to provide guidance?specific guidance?to your new employer on how to approach marketing planning, what elements are necessary to include in a good marketing plan, and what cautions or concerns you have about developing and utilizing marketing plans. Please include some great sources of secondary information and provide your insight on when primary data collection is needed. Based on your experience with the MIC project, what is the one biggest obstacle to overcome when developing a workable marketing plan? 4. Marketing managers do a lot: develop market strategies and plans; capture marketing insights; connect with customers; build strong brands; shape market offering; deliver value; communicate value; create long-term growth, etc. Please choose two of these tasks. Provide a specific example for each of these two tasks that demonstrate these tasks being performed effectively; i.e., ?best practices.? Justify why these are great example. [This is not necessary-but, if it helps to make your points, include documentation; e.g., reference to an article, and advertisement, the website URL, etc.] 5. Briefly explain how concepts (e.g., customer satisfaction and retention) and marketing metrics (e.g., customer lifetime value); will help you in your educational career, professional career and /or life?
Paper#10482 | Written in 18-Jul-2015Price : $25