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Unit 4 Individual Project Deliverable Length: Th...




Unit 4 Individual Project Deliverable Length: The body of the paper should be 6-8 pages Details: Over the past three weeks you have successfully navigated the marketing process. You have an understanding of your customer needs and the marketing environment through research. You have developed a marketing strategy and begun development of the marketing mix including your product or service, its price and how it will be made available to your target market. Now your promotional decisions can be made based on these other elements in order to communicate your position to your customers. Over the past three weeks you have developed most of the components of a marketing program for your product. Now it is time to add the last few sections. The final plan should include: Definition of marketing (U1 DB) Introduction of your product/service (U1 DB) Situation Analysis - marketing environment forces impacting your product/service (U1 IP) Marketing Strategy - target market(s) and positioning (U2 DB & U2 IP) Product/Service overview and strategies to consider (U3 DB) Pricing Strategy (U4 DB) Distribution Channels (U3 IP) You will now add the Abstract, Introduction, Conclusion, and the Integrated Marketing Communications Mix, including: Overview of integrated marketing communications Promotion Mix Strategy - explain if you will use a push or pull strategy or both and why Message Strategy - decide what general message will be communicated to your target market across all promotional tools Promotion Mix - choose at least three (3) promotional tools (advertising, sales promotion, personal selling, public relations or direct marketing). For each include: Why this promotional tool was chosen. Which forms of the promotional tool you will use and why (for example, in advertising you can use TV, radio, magazine, etc. and in direct marketing you can use direct mail, telemarketing, catalogs, etc.). Discussion of how your message strategy will be implemented using this promotional tool and the execution style. Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like ?I?, ?we?, and ?you? are not appropriate. The use of direct quotes is strongly discouraged. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6-8 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 9-13 pages in length. link of service and providing outline of paper: Security Consultants Group, INC. (n.d.). SCG, Inc. Retrieved on August 28, 2011 from:,thank you again!!! :D,Thank you Rachel, Very well written and loads of information. Thank you.,Rachel, I just realize that I provided you with the link of the service that I have been reporting on and this paper has nothing to do with the service that I provided you with. And I am attaching the template for the paper. Thank you.,Ok, but the paper needs to be based off the link that I provided with the service that I am writinga about, the Security Service. As you did with my unit 3 paper. Same goes for the unit 4 paper. Thank you!,Three codes, I am a bit confused. This paper for unit four is due today. Unit3 paper and Unit 4 paper are from the same service, the security group site. Unit 5 was great, b/c that wasn't dealing with the service I was reporting about. So, I don't know what else to do.,its too late..... you already had unit 3 information you help answer the question. what do i need to get my money back on this assignment?,its too late..... you already had unit 3 information you help answer the question. what do i need to get my money back on this assignment?


Paper#10636 | Written in 18-Jul-2015

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