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Case Question: What should Unilever?s Integrated M...




Case Question: What should Unilever?s Integrated Marketing Communication Goals and Media Strategy be for 2016 ? 2020 Also create a marketing plan outline for their media strategy. Instructions:Format: Double spaced word document Outline can be single spaced. Table of Contents Headings (see sections) Page Numbers Sections: Executive Summary Background: Use Book and Company website Situation: Media 2015 document company website Discussion of Alternatives Media Composition Selection Marketing Plan Outline for Implementation. Issues moving forward Conclusion


Paper#12034 | Written in 18-Jul-2015

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