A brand?s positioning statement represents how we want customers to think and feel about the product/service brand or retail brand. Surf the Internet for three retailer websites that do a great job in positioning their brand. Please respond to these questions in your minimum 2 page APA paper and submit to the Dropbox before the end of the unit. Include the name and URL for each retailer identified. ?As a retailer, how do they communicate their positioning statement? ?How do they communicate this statement as opposed to the competition? Refer to Outcomes of Proposed Positioning in figure 5.3 in Chapter 5.
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