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A brand?s positioning statement represents how we...




A brand?s positioning statement represents how we want customers to think and feel about the product/service brand or retail brand. Surf the Internet for three retailer websites that do a great job in positioning their brand. Please respond to these questions in your minimum 2 page APA paper and submit to the Dropbox before the end of the unit. Include the name and URL for each retailer identified. ?As a retailer, how do they communicate their positioning statement? ?How do they communicate this statement as opposed to the competition? Refer to Outcomes of Proposed Positioning in figure 5.3 in Chapter 5.


Paper#12036 | Written in 18-Jul-2015

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