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The student is required to prepare 4-5 page resear...

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The student is required to prepare 4-5 page research plan to support introducing the Product and Service for Your "marketing Plan" to the US market. In addition to stating your marketing objective, the student is required to: 1. Identify the marketing segment for the product and explain why this segment was selected; 2. Discuss the target market and why these customers will be targeted; Conduct a SWOT(strenghts, weakness, opportunities and threats) analysis for the company; 3. Discuss the target market and why these customers will be targted 4. DEscribe the market position for your product and service. Support your recommendation with at least 2 reference sources that discuss the nature of the prodcut use of market research methods related to the product, or considerations in conducting research, and cite your references using APA style. (Product: Egg Nog

 

Paper#12234 | Written in 18-Jul-2015

Price : $25
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