After reviewing the lesson, respond to the following four questions in an essay (introduction, body, and conclusion) Note: Minimum word count for each question is 200 to 250. 1. Provide an overall summary of the video. Provide details and examples to support your answer. 2. Evaluate Theo's new strategy of attracting a wider customer base. Based on the details provided in Chapter 6, using the SWOT analysis approach provide details regarding the company's strengths, weaknesses, opportunities, and threats. Provide details to support your response. 3. Based on the details provided in the textbook, define BCG Matrix. Using the BCG Matrix, explain Theo's decision to offer a classic line of chocolate bars after having limited success with Fantasy Flavor chocolates. Provide details to support your response. 4. Based on the details provided in the textbook, define the three positioning strategies: differentiation, cost leadership, and focus. Which of these three strategies? differentiation, cost leadership, and focus?do you think is best for Theo Chocolate? Explain your response.
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