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Imagine Nivea is extending its brand by launching...




Imagine Nivea is extending its brand by launching Nivea hair and beauty salons/stores (which would have the full Nivea range) as well as introducing Nivea hair colouring products. Discuss the advantages and disadvantages of these brand extensions for the Nivea brand. Additionally, explain the managerial assumptions behind the decision to launch the extensions. In your answer, include an explanation of how the two brand extensions might build brand equity for the parent brand. Lastly, discuss how these brand extensions can build their own brand equity


Paper#12353 | Written in 18-Jul-2015

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