Description of this paper

?The ideal integrated marketing communication prog...




?The ideal integrated marketing communication program would be one that retained a core of consistency across communication options but designed these various options so that the strengths in one option helped to negate the disadvantages of another option?. Discuss this statement, and your agreement or disagreement with it, in terms of a brand?s IMC. Dimension for answer: IMC define Consistency defined and discussed Concept of synergy across IMC components Keller identified Qualituy of discussion Examples how a brand?s IMC works effectively


Paper#12356 | Written in 18-Jul-2015

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