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Help needed on Case 11.2 Dell Develops New Product...




Help needed on Case 11.2 Dell Develops New Products as Customer Needs Change with questions for discussion: I need depth in the answer. I have ideas by not detailed enough 1. Why would Dell not pioneer revolutionary new products for innovators and early adopters the way its competitor Apply does? 2. In what stage of the product life cycle do personal computers appear to be? How does this explain Dell's attempt to expand into consumer electronics? 3. How far can Dell widen its product mix without hurting the company's credibility? For example, what might be the impact of new products such as Dell motorcycles or Dell frozen pastries?


Paper#12496 | Written in 18-Jul-2015

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