Description of this paper

Respond to the following: "In looking at the Se...




Respond to the following: "In looking at the Sephora website the demonstration of the a strong marketing strategy is apparent. From a promotional standpoint, the brand has engaged itself in blogging, peer reviews and youtube to engage the customer. Products are offered at various price points to address the needs of various price segments within the young, female cosmetics category. From a distribution standpoint, the brand has also addressed various channels at which to deliver this product ? i.e. iPad, iPhone ? which reflects the changing demands of its market." (At least 250 words)


Paper#12550 | Written in 18-Jul-2015

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