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CONSUMER BEHAVIOR 17. Campbell?s Soup has divided...

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CONSUMER BEHAVIOR 17. Campbell?s Soup has divided the domestic market into more than 20 regions, each with its own sales managers that develop specifi c advertising and promotional campaigns geared to local market needs and conditions. This is an example of _____. a. micromarketing b. mass marketing c. ideal targeting d. counter segmentation e. hyper-segmentation

 

Paper#12557 | Written in 18-Jul-2015

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