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For a line extension, PharmaSim automatically adds...

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For a line extension, PharmaSim automatically adds capacity (20 million units) and additional marketing budget (depending upon your current performance -- see pg. 49 in Student Manual). Think through and describe how you would allocate your expanded budget and capacity among two brands assuming you decided to do a line extension.

 

Paper#13809 | Written in 18-Jul-2015

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