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I am writing a Marketing Project for Southwest Air...




I am writing a Marketing Project for Southwest Airlines. Could you help me to complete the Market situation and product situation part? Marketing situation part Relevant data on target markets over the past years, including the size and growth of the markets. Estimate the customer lifetime value(CLV). Previous studies on similar products may help you to present data on consumer needs, perceptions, and buying behavior. (need more reliable statistics/ chart from secondary sources) Product situation Describe the company?s product offering, sales, prices, contribution margins, net profits. (Also need data and sources!!)


Paper#14042 | Written in 18-Jul-2015

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