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Is Dell using intensive, selective

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case_assignment.jpg;Dell Direct and Not-So-Direct;Page 517-518. Read the case and answer these questions in your analysis.;Is Dell using intensive, selective or exclusive distribution for its market coverage?;How does dell's preference for direct channels affect its decisions about physical distribution?;What issues in channel conflict might arise from Dell's current distribution arrangements?

 

Paper#15219 | Written in 18-Jul-2015

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