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Marketing In-Store Medical Services: Flu Shots in Aisle 6




Page 441-442 in the text. Read the case and complete your case analysis answering the 3 questions listed while using the required case analysis format.;Which of the six basic characteristics of services are likely to have the most influence on the way in-store clinics are marketed?;Do you think consumers would use search qualities, experience qualities, or credence qualities to evaluate the in-store medical services? Explain your answer.;How do you suggest that in-store clinics like MinuteClinic a Take Care manage the service expectations of the consumers seeking medical attention?


Paper#15565 | Written in 18-Jul-2015

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