Details of this Paper

You have just been made the Creative Director or Media Director

Description

solution


Question

You have just been made the Creative Director or Media Director (you choose) for a major London-based advertising agency. Your first task is to introduce Kit Kat chocolate bars into India. How do you do it? If your the CD, what's your creative strategy? If you are the MD, what's your social media plan? I expect social media ideas for both, but maybe a different approach as to why one is chosen over another. Define your target (an why) and your delivery platform (and why). And maybe a few other things that may come up.

 

Paper#16688 | Written in 18-Jul-2015

Price : $47
SiteLock