Multinational Management;MGMT 4315 Fall 2014;Ch. 5-7;1. Generic strategies;a. Occur when a company can outmatch its rivals in attracting and maintaining its customers.;b. Represent basic ways that domestic and multinational companies keep and achieve;competitive advantage.;c. Are all based on finding ways to provide superior value to the customer.;d. None of the above;2. Having one set of products for North American countries and another set of products for;Europe illustrates which strategy?;a. Multidomestic;b. Regional;c. Transnational;d. Global;3. __________ strategies achieve higher profits by charging higher prices.;a. Low cost;b. Differentiation;c. Competitive advantage;d. Generic;4. The liabilities of size for small businesses imply that;a. Small businesses can grow as a result of going international.;b. Being small often means it may be more difficult to obtain necessary resources.;c. Small size creates only limited liability.;d. Small and new businesses can only succeed by exporting.;5. According to the text, which of the following participation strategies do small businesses;emphasize?;a. Importing;b. Licensing;c. Foreign direct investment;d. Exporting;6. First mover advantages occur when;a. A company can begin business as a global start-up.;b. A company adopts global strategies faster than competitors.;c. Company moves quickly into a new venture and establishes the business before other firms;can react.;d. A company changes production technology.;7. When a firm from another country has an equity (or ownership) position in a separate;company, it is engaging in;a. An international cooperative alliance.;b. A turnkey operation.;c. A contract manufacturer.;d. FDI.;8. The degree to which competitors are confronted with alternatives for their products is referred;to as which force in Porters five forces?;a. Threat of new entrants;b. Bargaining power of buyers;c. Degree of competition;d. None of the above;9. Conducting business similarly throughout the world, and locating company units wherever;there is high quality and low cost is;a. The global-local dilemma.;b. The global integration solution.;c. The local responsiveness solution.;d. The multidomestic solution.;10. Upstream activities in the value chain are concerned, in part, with;a. The primary activities.;b. The support activities.;c. Input logistics.;d. After market service.;11. Corporate level strategies;a. Are similar to the generic strategies.;b. Pertain to the operation of corporate divisions.;c. Are concerned with how single business companies choose strategies.;d. Are concerned with how companies choose their mixtures of different businesses.;12. Capabilities that lead to competitive advantage must be;a. Valuable, rare, and easy to copy.;b. Fairly substitutable.;c. Valuable, rare, and hard to copy.;d. None of the above;13. Common customer needs, global sources of raw material, and favorable trade policies all;lead to;a. An increased focus on local markets.;b. More use of the multidomestic strategy.;c. More use of the local solution to the global-local dilemma.;d. A greater likelihood that companies select global strategies.;14. Switching costs are;a. Expenses involved when a customer switches to a competitor's product.;b. Forms of copycat strategies.;c. The costs incurred by a company when adopting a global standard.;d. None of the above;15. The United Nations and Organization for Economic Cooperation and Development;a. Defines a small business as those having less than 500 employees.;b. Defines a small business as those with less than 100 employees.;c. Defines a small business based on industry and sales revenue.;d. All of the above;16. Definitions of small businesses discussed in the text include the following EXCEPT;a. Number of employees.;b. Sales revenue.;c. Industry.;d. Type of product or service.;17. Major drawbacks of licensing include;a. The risk of losing the capital investment.;b. The risk of the local government changing international trade policies.;c. The loss of control and the possibility of creating a new competitor.;d. All of the above;18. BMW and Mercedes view their Japanese rivals moves into the upscale car market as a/an;a. Strength.;b. Weakness.;c. Opportunity.;d. Threat.;19. If management believes that it must control foreign sales, customer credit, and the eventual;sale of the product, then the company should choose which of the following entry-mode;strategies?;a. Indirect exporting;b. Licensing;c. Direct exporting;d. Franchising;20. Small businesses can potentially have more advantages than larger businesses in the global;economy because;a. Small companies can change quickly to take advantage of opportunities in new markets.;b. Larger companies have more slack resources to absorb risk.;c. Small companies require a lot of travel from their CEOs.;d. Small companies have more access to resources.;21. Which of the following refers to the negative impact of political decisions or events on a;multinationals profitability?;a. Economic risk;b. Local government risk;c. Political risk;d. Control risk;22. Small business barriers to internationalization include all of the following EXCEPT;a. Small size means limited financial and personnel resources for international operations.;b. Top managers with limited international experience.;c. Positive attitudes of top managers about becoming multinationals.;d. Lack of sufficient scale to produce goods or services as efficiently as large companies.;23. International franchising;a. Is a comprehensive licensing agreement where the franchisor grants to the franchisee the use;of a whole business operation.;b. When multinationals make a project fully operational and train local managers and workers;before the owner takes control.;c. The use of intermediaries or go-between firms to provide the knowledge and contacts;necessary to sell overseas is.;d. None of the above;24. Sales and dealing with distribution channels refer to _________ activities in the value chain.;a. Upstream;b. Support;c. Secondary;d. Downstream;25. Which of the following is a primary generic strategy?;a. Cross country subsidizing;b. Low Cost;c. Competitive pricing;d. Critical success factors;View Full Attachment;Additional Requirements;Level of Detail: Only answer needed;Other Requirements: Just need some best judgment calls on these multiple choice questions! Thank you!
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