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External Stakeholder Communication

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External Stakeholder Communication;The communication that a company has with external entities is crucial, and an organization?s success may ultimately depend upon it. When a customer is not satisfied with a product or service and the company must respond in writing of some kind, company representatives must choose the words used carefully so as not to lose that customer or damage the organization?s reputation. Anytime something is in writing, it is permanent and can be used for many purposes. It can also become public almost immediately via electronic media.;Review the resources listed in the Books and Resources area below to prepare for this week?s assignment(s).;Books and Resources for this Week;Books;Reference;Instruction;Guffey, M., & Loewy, D. (2015) Business communications: Process & product;Review Chapter 7, Read Chapters 8 and 9;http://www.coursesmart.com/9781285094069/firstsection#X2ludGVybmFsX0J2ZGVwRmxhc2hSZWFkZXI/;Articles;Reference;Instruction;Hunter, M., Van Wassenhove, L., Besiou, M., & van Halderen, M. (2013). The agenda-setting power of stakeholder media.;http://proxy1.ncu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=91976884&site=ehost-live;Read Article;Komunda, M., & Osarenkhoe, A. (2012). Remedy or cure for service failure?;http://search.proquest.com.proxy1.ncu.edu/docview/923392027?accountid=28180;Read Article;ASSIGNMENT;Activity Description;For this assignment, you will develop professional communications to a specific scenario with diverse audiences. Even when responding about the same issue, the tone, style, structure, and content may vary depending upon your audience. You will need to take into account the audience and the communication outcome required.;As the local manager of a new entertainment business for children, you must abide by franchise rules by not awarding free passes for services for the first year. You have just received several requests of this kind. Prepare a paper to include your responses to the following request scenarios;?A letter from a local public school requesting free passes for their charity auction.;?An email from a local social service organization requesting free passes for their clients.;?A Facebook message and subsequent post from a local city councilman requesting free passes for a charity raising money for a new children?s wing to the regional hospital.;?A blog link forwarded to you by a local mom highly advocating your business and then noting how it would be great if you could offer a buy one get one free option to defray costs for families of multiple children.;?A memorandum from the franchise leadership asking for input on its no free passes policy.;Be certain to take into account each audience and type of media involved.;Length: 5-7 pages not including title and reference pages;Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.;Additional Requirements;Min Pages: 5;Max Pages: 7;Level of Detail: Only answer needed;Other Requirements: For this assignment, you will develop professional communications to a specific scenario with diverse audiences. Even when responding about the same issue, the tone, style, structure, and content may vary depending upon your audience. You will need to take into account the audience and the communication outcome required.;As the local manager of a new entertainment business for children, you must abide by franchise rules by not awarding free passes for services for the first year. You have just received several requests of this kind. Prepare a paper to include your responses to the following request scenarios;?A letter from a local public school requesting free passes for their charity auction.;?An email from a local social service organization requesting free passes for their clients.;?A Facebook message and subsequent post from a local city councilman requesting free passes for a charity raising money for a new children?s wing to the regional hospital.;?A blog link forwarded to you by a local mom highly advocating your business and then noting how it would be great if you could offer a buy one get one free option to defray costs for families of multiple children.;?A memorandum from the franchise leadership asking for input on its no free passes policy.;Be certain to take into account each audience and type of media involved.;Length: 5-7 pages not including title and reference pages;Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.

 

Paper#17385 | Written in 18-Jul-2015

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