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Unit VIII Final Project Communication Skills for Leaders




Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook;1. How you will hook your listener;2. Identify the customer?s key issues;3. Make the recommendation;4. Stress benefits, not features;5. Make the close;6. Respond to objections;Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.;Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign.;Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.;You may only use your textbook as a resource for this final assignment.


Paper#17650 | Written in 18-Jul-2015

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