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MKT220-750 Test 1 (Fall14):-The H&R Block company wants to adopt the marketing concept..




Question 1;2 out of 2 points;The H&R Block company wants to adopt the marketing concept as a business philosophy. To be consistent with this decision, which of the following philosophies is most appropriate?;Question 2;2 out of 2 points;The marketing concept affects;Question 3;2 out of 2 points;Health Care Systems, Inc. rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don't see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept?;Question 4;2 out of 2 points;Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as;Question 5;2 out of 2 points;The focal point of all marketing activities is;Question 6;2 out of 2 points;When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?;Question 7;2 out of 2 points;During the Industrial Revolution demand for manufactured goods was;Question 8;2 out of 2 points;Which of the following statements describes the best use of the Internet by a marketer?;Question 9;2 out of 2 points;From the 1920s to the 1950s, demand for manufactured goods decreased, leading to the ____ orientation.;Question 10;2 out of 2 points;For most firms, the costs of marketing activities consume approximately what portion of the consumer's dollar?;Question 11;2 out of 2 points;Which of the following is most likely to be an idea marketer?;Question 12;2 out of 2 points;When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.;Question 13;2 out of 2 points;Which of the following companies is the best example of a service marketer?;Question 14;2 out of 2 points;Which of the following is essentially an uncontrollable factor in developing a marketing mix?;Question 15;2 out of 2 points;Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.;Question 16;2 out of 2 points;Consumers buying products online have dramatically affected the ____ variable of the marketing mix.;Question 17;2 out of 2 points;The marketing concept focuses on;Question 18;0 out of 2 points;Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action?;Question 19;2 out of 2 points;Which category of income are marketers most interested in?;Question 20;2 out of 2 points;The 1990 Nutritional Labeling and Education Act directly prohibits;Question 21;0 out of 2 points;SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM?s process is called;Question 22;2 out of 2 points;competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.;Question 23;2 out of 2 points;After several children became ill while playing with toys imported from outside the U.S., medical researchers found several illegal chemicals, including lead in the paint. These toys were sold primarily through websites on the Internet. Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children's toys?;Question 24;2 out of 2 points;Which of the following actions is illegal?;Question 25;2 out of 2 points;Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.;Question 26;2 out of 2 points;While playing soccer, Bryan suddenly fell and broke his arm. Needing to get to the hospital, he was not only interested in the nearest location, but also the shortest emergency room wait time. He remembered seeing a billboard for The Cleveland Clinic promoting their time-text service where he could call the number GET-TXT-TIME and they would text him the approximate waiting time at the closest three hospital locations. The Cleveland Clinic is providing enhanced service to its patients by capitalizing on which environmental force?;Question 27;2 out of 2 points;Which of the following statements about self-regulatory programs is false?;Question 28;2 out of 2 points;The FTC can issue a cease-and-desist order, which is an injunction to;Question 29;2 out of 2 points;Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.;Question 30;2 out of 2 points;Texas rice farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers are most likely to attempt to influence which aspect of the marketing environment?;Question 31;2 out of 2 points;Which of the following companies would probably be most interested in tracking discretionary income levels?;Question 32;2 out of 2 points;Price discrimination is prohibited by the ____ Act.;Question 33;2 out of 2 points;Technology is;Question 34;2 out of 2 points;Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by;Question 35;2 out of 2 points;Grant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist's office, Grant notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Grant viewed the dermatologist as competent, Grant decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Grant's decision?;Question 36;0 out of 2 points;Mario and his friend have been talking about their love of Bose headphones and speakers. Mario?s friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selective;Question 37;2 out of 2 points;As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of;Question 38;2 out of 2 points;When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?;Question 39;2 out of 2 points;Which American subculture spends the highest proportion of its income on utilities, footwear, children's apparel, groceries, and housing?;Question 40;2 out of 2 points;A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's;Question 41;2 out of 2 points;After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?;Question 42;2 out of 2 points;Which of the following buying situations is most consistent with routinized response behavior?;Question 43;2 out of 2 points;The three major categories of influences on the consumer buying decision process are;Question 44;2 out of 2 points;Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to as;Question 45;2 out of 2 points;The development of a person's self-concept is a function of;Question 46;2 out of 2 points;Perception is a three-step process that involves;Question 47;2 out of 2 points;After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual;Question 48;2 out of 2 points;When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called;Question 49;0 out of 2 points;Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended response behavior, while his purchase of ____ would be purchased through limited problem solving behavior.;Question 50;2 out of 2 points;Stacy is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process.


Paper#18713 | Written in 18-Jul-2015

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