Which of the following is true of gatekeepers?;Answer;They are not bound to ethical duties.;Investors and boards are examples of gatekeepers.;They serve as intermediaries between market participants.;They are not responsible for ensuring conformance to fairness in the marketplace.;8 points;Question 2;Which of the following is the final step in the ethical decision-making process?;Answer;Identifying the ethical issues involved;Monitoring and learning from outcomes;Considering how a decision affects stakeholders;Identifying key stakeholders;8 points;Question 3;Which of the following explains the term "satisficing?;Answer;Striving to select only the best alternative;Following simplified decision rules;Selecting the alternative simply because it is the easy way out;Selecting the alternative that meets minimum decision criteria;8 points;Question 4;When does issue identification become the first step in the ethical decision-making process?;Answer;When you are not accountable for the decision;When you are solely responsible for a decision;When you are presented with an issue from the start;Under all circumstances;8 points;Question 5;Which omission occurs when decision makers fail to notice gradual variations over time?;Answer;Inattentional blindness;Incremental blindness;Change blindness;Normative myopia;8 points;Question 1;Which of the following is a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?;Answer;Procuring;Branding;Marketing;Copywriting;10 points;Question 2;The legal doctrine of strict liability is ethically controversial because;Answer;it assumes informed consent of the buyer, and therefore, it is assumed to be ethically legitimate.;it allows consumers to assume that products are safe for use.;it holds that consumer demand depends upon what producers sell.;it holds a business accountable for paying damages whether or not it was at fault.;10 points;Question 3;Which of the following is one of the "Four Ps" of marketing?;Answer;Purpose;Planning;Promotion;People;10 points;Question 4;Greater consumption is likely to lead to unhappiness, a condition termed __________.;Answer;affluenza;caveat emptor;influenza;insomnia;10 points;Question 5;Marketing practices targeted at elderly populations for goods, such as supplemental health insurance, funerals, etc. are subject to criticism because;Answer;that population is vulnerable.;interest gained on such investments are not highly profitable.;they target the considered and rational desires of the consumers.;they do not abide by the principles of welfare economics.;10 points;Question 6;A consumer's consent to purchase a product is not informed if that consumer is;Answer;unwilling to listen to the product details from the sales person.;injured after using the product and filed a product liability suit.;asked to buy a product without a warranty.;being misled or deceived about the product.;10 points;Question 7;Which of the following statements is true about manipulation?;Answer;It involves total control of direction or management.;A person cannot manipulate someone without deception.;It implies guiding people's behavior with their conscious understanding.;To manipulate something is to guide or direct its behavior.;10 points;Question 8;Which of the following statements is true about negligence?;Answer;It is not a central component of tort law.;One can be negligent by doing something that one should not.;One cannot be held negligent by failing to do something that one should have done.;It excludes acts of both commission and omission.;10 points;Question 9;Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause. This claim supports the;Answer;strict product liability standard.;actual foreseeability standard.;reasonable person standard.;consent and informed decision standard.;10 points;Question 10;Identify one of the implications of the "dependence effect.;Answer;Unless a seller explicitly warrants a product as safe, buyers are liable for any harm they suffer.;Advertising and marketing create consumer wants that support the entire economy.;The court's ruling on product liability cases is dependent on the extent of manipulation.;By creating consumer wants, advertising and other marketing practices violate consumer autonomy.
Paper#18883 | Written in 18-Jul-2015Price : $35