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MKTG 522 final exam questions-Your company has developed a new educational electronic game. Your target market is 4-6

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(TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy.(Points: 25);(TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of activities that are performed to design, produce, market, deliver, and support their products. Identify the types of activities that would create value within the organization. How can an organization use this tool? What makes this an effective approach?(Points: 25);(TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. What are these distinguishing characteristics? How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer?;What are some marketing strategies that might be employed with services to ensure positive results with these distinguishing characteristics (choose at least two)? In your answer, provide an example of a service to which your strategies would be utilized.;(TCO D) An increasing number of companies are basing their prices on the customer's perceived value of the product or service. Explain the concept of perceived value pricing. What is the "key" to pricing in this manner? How might the marketer determine the price that the consumer might pay in exchange for that value that they receive?(Points: 25);TCO F) Sales force compensation can be approached several different ways. Discuss sales force compensation, explaining each of the different ways compensation can be structured, and the advantages and limitations of each compensation approach (commission versus salary at a minimum) that you share.(Points: 25);(TCO E) As the marketing manager for the manufacturer of a new line of computer jump drives, what strategy would you use to get your channel members to promote your product? What is the difference between a Push marketing strategy and a Pull marketing strategy? Explain how you might use each of these strategies assuming low brand loyalty in this category.(Points: 25);(TCO I) Describe the supply chain strategy using demand chain planning. By looking at the company as the center of a value network, how will this approach enable the company to be more financially efficient?(Points: 2;(TCO J) Direct marketing can involve many different types of media. What are some of the potential ethical issues that marketers much address when transmitting their marketing message to consumers?(Points: 25);TCO A)Now that you have completed your Final Draft of your Marketing Plan, were you to begin anew, what would you have done differently insofar as your RESEARCH effort? What would have been your Definition of the Problem? What information would you have liked to have obtained? As you answer the question, assume reasonable monies for market research have NOW been made available to you to do market research... that were unavailable to you previously. Please be sure to provide a graduate level response based on the marketing principals learned in class.;TCO A)Now that you have completed your Final Draft of your Marketing Plan, were you to begin anew, what would you have done differently insofar as your RESEARCH effort? What would have been your Definition of the Problem? What information would you have liked to have obtained? As you answer the question, assume reasonable monies for market research have NOW been made available to you to do market research... that were unavailable to you previously. Please be sure to provide a graduate level response based on the marketing principals learned in class.;Be sure to refresh your instructor's mind by providing one sentence that communicates what your Marketing Plan brought to market.;(Points: 2;5.(TCO G) What is integrated marketing communications? To whom is it targeted? Why is it key to a company's success in the 21st century? (Use your own words.)(Points: 25

 

Paper#18885 | Written in 18-Jul-2015

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