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What are RAN?s demands of Cargill and why should Cargill pay attention to their actions?

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SYNOPSIS;Cargill, Inc., the privately owned, U.S.-based agribusiness company, was one of the largest sellers of palm oil in the world. Starting in 2007, the company was targeted by the Rainforest Action Network (RAN), a non-governmental organization (NGO) that advocated environmentalism. RAN targeted Cargill because the production of palm oil in countries such as Indonesia and Malaysia destroyed rainforests. RAN pressurized Cargill?s customers such as Nestle to demand palm oil produced by sustainable farming. Palm oil producers formed an industry monitoring body called the Roundtable on Sustainable Palm Oil (RSPO). A September 2011 announcement of Indonesia?s withdrawal from the RSPO warranted a response from Cargill to combat the strident protest of RAN. Gregory Page, Cargill?s CEO, had to come up with a plan of action to respond to RAN?s demands.;Feel free to search the sites of corporations and organizations mentioned in the case to get a greater background on the case.;Additional Requirements;Min Pages: 1;Level of Detail: Show all work;Other Requirements: What are RAN?s demands of Cargill and why should Cargill pay attention to their actions?

 

Paper#18970 | Written in 18-Jul-2015

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