Description of this paper

Choose any company you know from first-hand experience or reading.

Description

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Question

Choose any company you know from first-hand experience or reading. I recommend choosing a small company where you have first-hand experience. For this exercise, do not choose insurance companies, as they are strictly regulated in what they offer.;Imagine the president of the company hires you as a consultant, and is paying you well to do the following;We have been practicing CRM for many years. Now we want to take a CVM approach. We want to focus only on the highest-value customers. We will encourage the rest to...well, go elsewhere.;I need a very strong recommendation from you. You will not get paid to say, 'It depends.' But I also need lots of logic -- I have to sell your answer to our Board of Directors.;I want to see your analytical brainpower displayed in your papers. Do not use definitions unless specifically asked to do so.

 

Paper#19069 | Written in 18-Jul-2015

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