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The following is the Vision Statement of ?Company X? which sells top quality computers

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1. The following is the Vision Statement of ?Company X? which sells top quality computers to the general public;?The purpose of Company X is to earn money for its shareholders and increase the value of their investment. We will do that through growing the company, controlling assets and properly structuring the balance sheet, thereby increasing EPS, cash flow, and return on invested capital.?;A) Critically analyse the vision statement identifying the problem areas, and describe in detail how it can be improved. (40 marks);B) Why is it important for an organisation to have a good vision statement? (10 marks);2. Choose 2 organisations, the first organisation pursuing a strategy based on differentiation, the second organisation pursuing a strategy based on cost leadership. Making extensive use of examples and the value chain concept compare and contrast the approaches of these two companies in their pursuit of a source of competitive advantage (KFC, McDonald, Hungry Jack, Red Roster, Domino Pizza or Subway in Australia).

 

Paper#19178 | Written in 18-Jul-2015

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