Description of this paper

Based in large part on Mintzberg, Lampel, Quinn, and Ghoshal,

Description

solution


Question

Based in large part on Mintzberg, Lampel, Quinn, and Ghoshal, The Strategy Process, Concepts, Contexts, Cases, 4th ed., Prentice-Hall (2003). Of taste, design, production and distribution, has been a fundamental tenet of business for the last 100 years or so. But now customers demand customization. Which is correct?

 

Paper#19426 | Written in 18-Jul-2015

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