module 2 case study;Zipcar is a highly successful new company specializing in a brand new model for automobile rental services, allows their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria and offers rental services to almost one million customers.;Case Assignment;Read the following two articles and do some of your own additional research on Zipcar;Tice., C. (2012) Zipcar: Two Moms, a Business Idea and $68 in the Bank, Entrepreneur.com,http://www.entrepreneur.com/article/223692;Zipcar Expands in Sacramento Becoming 26th Major Metro Market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire (available on Proquest);Zipcar (July 11, 2012) World's Leading Car Sharing Network Continues European Expansion in Top Growth Market,http://zipcar.mediaroom.com/2012-07-11-Zipcar-Acquires-Leading-Car-Sharing-Service-in-Austria-CarSharing.at;Now suppose you have been hired by Zipcar to come up with a international strategic plan. Write a four to five page strategic plan for Zipcar that addresses the following issues;1. Should Zipcar expand into other countries beyond the current five countries that they operate in? If so, which countries should they enter first?;2. What kind of strategy should they use? For example: multidomestic, international, global, transnational, or other?;Helpful Tips;Please first read in-depth the background materials for module 2.;Identify key concepts in the background materials write a list, and study them;Read the case in-depth and conduct additional research, if necessary;Case 2 Assignment Expectations;Answer the assignment questions directly;Stay focused on the precise assignment questions, don't go off on tangents or devote a lot of space to general background materials;List supporting references and cite sources in proper format;Use appropriate writing style in essay form (organization, grammar, & spelling- see Writing Guidelines).;module 2 SLP;For SLP2, please discuss international trade issues and how they impact your selected country and how it pursues doing business with other countries.;Find out as much as you can about the international trade of the country you selected in module 1. Answer the following two questions in a 2 page paper and post it by the end of this module. Please be sure to use the proper paper format.;Visit these websites;World Bank Data from Indicators: Exports, ODA, Services, Goods, Imports http://worldbank.org;Globalization Index: http://globalization.kof.ethz.ch/;World Trade Organization;Determine how international trade affects how easy it is for your country to do business.;SLP 2 Assignment Expectations;Continue to write about the country you selected in Module 1.;Write 2 pages discussing the type(s) of international trade aspects of your country.;Illustrate how open or not your country is to international trade. List supporting references and cite sources.;Use appropriate writing style (organization, grammar, & spelling- see Writing Guidelines).
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