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BUS 8013 Research Methods




Use this document to research your answers. Once you are ready, complete the BlackBoard;assessment exam for course credit. This exam covers Chapters 13, 14, 15, & 20.;Chapter 13;1. How we define a construct will affect the way we measure it. (T/F);2. How much a person weighs is best described as an example of a(n) _____ scale.;a. ordinal;b. interval;c. ratio;d. nominal;3. Which of the following is a defining characteristic in determining between ratio and interval;scales?;a. number of items;b. absolute zero;c. number of intervals;d. nominal values;4. Which of the following is an indicator of a measures internal consistency?;a. reliability;b. validity;c. coefficient beta;d. sensitivity;5. When a researcher measures the reliability of an instrument by comparing the results of the;odd-numbered questions with the results of the even-numbered questions, this is an example of;reliability.;a. test-retest;b. split-half;c. equivalent-forms;d. criterion;6. Carla is using education, income, and occupation to develop a measure of social class. What;type of measure for social class is she developing?;a. index measure;b. valid measure;c. reliable measure;d. concurrent measure;7. The ability of a measuring instrument to measure what it is supposed to measure is the basic;purpose of _____.;a. reliability;1;Exam 1;b. validity;c. sensitivity;d. indexing;8. A researcher who administers the same scale to the same respondents at two separate times to;test for stability is using which method of assessing the scales reliability?;a. coefficient alpha;b. split-half method;c. test-retest method;d. before/after method;9. When a group of experts agrees that a measuring instrument measures what it is intended to;measure, we say that the instrument has _____ validity.;a. face;b. criterion;c. test-retest;d. equivalent-forms;10. When respondents are asked to place local shopping malls so that their first choice is 1, their;second choice is 2, and so forth, this is best-described as an example of a(n) _____ scale.;a. ordinal;b. ratio;c. interval;d. nominal;Chapter 14;11. A person's knowledge about a brand is part of the affective component of that person's;attitude toward that brand. (T/F);12. What type of scale is the following?;Please an X at the position on the horizontal line that most reflects your feelings regarding the;atmosphere of this restaurant.;Modern _______________ Old-fashioned;a.;b.;c.;d.;graphic rating;Likert;linear;category;13. A person's attitude toward Tide detergent can be directly observed. (T/F);2;Exam 1;14. A type of scale that demands that respondents divide points among several attributes to;indicate their relative importance is called a;a. constant-sum scale;b. Likert scale;c. Stapel scale;d. semantic differential;15. When a respondent is asked: "How often, on the average, do you take a smoke break during;working hours?" and is asked to indicate her answer by circling one of the following: never;rarely, sometimes, often, very often, this is an example of a _____ scale.;a. semantic differential;b. Likert;c. category;d. constant-sum;16. If a Likert scale statement is worded negatively, the scoring of this item needs to recoded so;that its score values are the opposite of the values of a statement that is positively worded. (T/F);17. Ranking asks the respondent to estimate the magnitude or the extent to which some;characteristic exists. (T/F);18. "I love my job" is an example of which component of an attitude toward ones job?;a. affective;b. behavioral;c. cognitive;d. perceptive;19. Which attitude component represents a persons awareness and knowledge of the relative;matter?;a. affective;b. cognitive;c. behavioral;d. personal;20. When a respondent is required to choose one of the fixed alternatives, what type of scale is;being used?;a. semantic differential;b. forced-choice;c. non-forced-choice;d. symmetric;3;Exam 1;4;Chapter 15;21. "Do you own a cell phone? _____ Yes;a. leading;b. simple-dichotomy;c. loaded;d. open-ended response;No" is an example of what type of question?;22. Question wording and sequence can substantially influence accuracy. (T/F);23. "Can you name five brands of tires?" is an example of what type of question?;a. fixed-alternative;b. pivot;c. open-ended response;d. filter;24. A loaded question suggests a socially desirable answer or is emotionally charged. (T/F);25. A question such as: "Have you ever received a speeding ticket? _____ Yes _____ No,;when followed by a question such as: "When did you receive that ticket?" is an example of what;type of question?;a. double-barreled;b. leading;c. filter;d. anchoring;26. "In light of the current economic crisis, do you agree or disagree that the President of the;United States is doing a good job of managing the economy?" is an example of what type of;question?;a. counterbalancing;b. order bias;c. double-barreled;d. loaded;27. "What is your favorite hobby, playing video games, or what?" is an example of what type of;question?;a. loaded;b. pivot;c. filter;d. leading;Exam 1;5;28. An introductory statement or preamble to a potentially embarrassing question that reduces a;respondents reluctance to answer by suggesting that certain behavior is not unusual is called a;a. filter question;b. lead-in statement;c. split-ballot question;d. counterbiasing statement;29. A fixed-alternative question may tempt respondents to check an answer that is more;prestigious or socially acceptable than the true answer. (T/F);30. Which of the following occurs when respondents believe that past events happened more;recently than they actually did?;a. telescoping;b. squishing;c. myopic remembering;d. zooming;Chapter 20;31. Combining the data from adjacent categories of a Likert-scale item is a common form of data;transformation. (True/False);32. Which of the following is used to simplify and clarify data?;a. tables;b. graphs;c. charts;d. all of the above;33. When a data set is unimodal, a median split of the data will lead to error. (True/False);34. Scores or observations recalibrated to indicate how they relate to a base number are referred;to as;a. index numbers;b. rank orders;c. elaborated numbers;d. real numbers;35. A researcher is reviewing average household income data and sees that one household;reported an annual income of over $1 million. This value lies outside the normal range of the;data and is called a(n);a. abnormality;b. marginal;c. outlier;d. quartile;Exam 1;6;36. Which of the following is a graphical way of showing the frequency distribution in which the;height of a bar corresponds to the frequency of a category?;a. perceptual map;b. histogram;c. contingency table;d. frequency chart;37. Arranging data into a table is called;a. tabulation;b. frequency;c. analysis;d. interpretation;38. Arranging data so that the number of times each category occurs is called a(n);table.;a. cross-tabulation;b. frequency;c. percentage;d. pre-coding;39. The conventional rule for computing percentages in a contingency table is to compute the;percentages in the direction of the;a. independent variable;b. marginal totals;c. dependent variable;d. column mean;40. When a third variable inserted into the analysis changes the results when two other variables;were studied previously, this third variable is called a moderator variable. (True/False)


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