Let us assume that you have a factory in Taiwan that manufacturers cameras. One is stip-down entry level camera and the other product line is higher priced multi-purpose camera. You sell these camera all over the world.;You develop a strategy for the entry cost camera---say a low cost strategy.;Does it make sense to develop an alternative strategy for the higher priced multi-purpose strategy??;How can operate the factory to produce cameras with different cost basis??;Will you have to choose alternative distribution channels if you have two separate strategies??
Paper#20055 | Written in 18-Jul-2015Price : $27