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BUSN - Assignment 4.2: Project: Market Feasibility




Assignment 4.2: Project: Market Feasibility;In this module, the aim is to show how the typical marketing techniques apply in the various local contexts that a transnational marketer encounters. You will explore the degree to which the local markets need to be treated differently or can be coordinated through transnational market segmentation and product positioning.;You are also reaching the halfway point for your course project, which is an important milestone.;Procedure;1.Review the Project page if necessary.;2.Identify and analyze the local versus global marketing implications for your company, country, and product or service.;3.Refine and expand your research so that you can analyze your target market in more detail.;4.Determine the degree of local adaptation that might be required and how you will approach segmentation.;5.Include with your summary;a.An executive summary, one-half to one page in length that covers Part I content (country and feasibility).;?Note: APA style requires an abstract rather than an executive summary. However, for your course project, please omit the abstract and include an executive summary instead.;b.One section from Part I of your paper that is fully developed including proper editing and APA citations (one to two pages).;c.A references page formatted in APA style containing all sources used to date.


Paper#20103 | Written in 18-Jul-2015

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