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Omarama Mountain Lodge

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Question

Case #4: Omarama Mountain Lodge (p. 612);COMPREHENSIVE CASE ANALYSIS QUESTIONS for submission purposes;You will need to submit your answers to the case questions found below using the "drop box" method.;1) Several external environment factors affect Omarama Mountain Lodge's (OML)operations. Discuss one that, in your opinion, is most critical to OML's operations?;2) Identify the target audience for OML? What are needs or characteristics of this target market?;3) Evaluate the current marketing mix of OML?;4) Is there an ethical dilemma facing OML? Discuss.;5) What would you suggest OML should do to improve the sustainability of its business?

 

Paper#20231 | Written in 18-Jul-2015

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