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Devry BUSN427 Week 5 Case Study




Homework/Case Analysis;Case Analysis: Chapter 11 Critical Discussion Question 3 (a, b and c), pages 413 and 407.;a. What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s?;b. Why do you think this strategy became less viable in the 1990s?;c. c. What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?;Your responses should be well-rounded and analytical and should not just provide a conclusion or an opinion without explaining the reason for the choice. For full credit, you need to use the material from the week's lectures, text, and/or discussions when responding to the questions. It is important that you incorporate the question into your response (i.e., summarize the case in the Summary) and explain the principle(s) or concept(s) from the text that underlies your judgment. For each case, you should provide at least two references in APA format (in-text citations and references as described in detail in the Syllabus). Each answer should be double-spaced in 12 point.;Use the following headings and lengths in your paper;1. Summary;a. In this section, you should summarize the case in one paragraph.;2. Questions;a. Number each question. Each specific question under the numbered Case Discussion Questions should be a paragraph in length because many Case Discussion Questions contain more than one question.;Be sure to restate each question before answering it.;b. Apply the concepts from the appropriate chapters in your answers.;3. References;a. Include citations throughout the paper and a reference page with your sources. Use APA style citations and references.


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