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Strayer BUS 475 Assignment 2 Challenges in Global Business




Assignment 2: Challenges in the Global Business Environment;Due Week 8 and worth 280 points;According to the textbook, ongoing challenges in the global business environment are mostly attributed to;unethical business practices, failure to embrace technology advancements, and stiff competition among;businesses. Use the Internet to research the code of ethical conduct of one (1) of the following;organizations;? AT&T;? Hershey Company;? Coca-Cola;? Chevron;Next, use the Internet to research the code of ethical conduct of two (2) similar companies in the same;industry as the company you have chosen.;Write a six to eight (6-8) page paper in which you;1. Specify, in brief, the nature, structure, types of products or service of the business you selected.;Examine the information within the company?s code of ethical conduct, and choose three (3) key;issues from within the document that you believe are critical for success. Provide a rationale for;the response.;2. Using the three (3) key issues you selected as a benchmark, compare and contrast the codes of;conduct of two (2) similar companies within the same industry as your chosen company.;3. Examine the extent to which the two (2) similar companies you researched have addressed the;key issues you selected. Hypothesize two (2) potential positive outcomes for each company if;each addresses the key issues in question and two (2) potential adverse effects if each company;fails to address these issues.;4. Propose two (2) techniques that the original company you selected could use in order to ensure;that its code of conduct will remain relevant through years of changing economic, political, social;cultural, and technological forces on business and society. Next, evaluate the effectiveness of two;(2) methods that the company currently adopts in order to manage environment issues.;5. Examine two (2) approaches that the original company you selected has taken in order to;embrace technological advancements for innovation and thus improve business offerings.;Anticipate three (3) potential technological challenges the company could face, and recommend;one (1) strategy that the company could use in order to eliminate or minimize each of these;anticipated challenges.;6. Specify at least one (1) one lobbying strategy that the original company you selected has used in;an effort to influence national or local government decisions in its favor. Summarize the issue in;question, and ascertain whether or not the lobbying effort was appropriate. Justify the response.;7. Analyze two (2) global corporate citizenship efforts of the original company you selected, and;assess the extent to which these efforts are effective in accomplishing the company?s goals.;Examine the manner in which the two (2) global citizenship efforts could contribute significantly to;the company?s sustainable development goals.;8. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as;academic resources.


Paper#20281 | Written in 18-Jul-2015

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