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Kaplan GB531 unit 2 assignment




Unit 2 Assignment: Case Study;Read the Smokey Bones & Fire Grill case study on page 673 of your textbook.;This case study illustrates how a declining brand utilizes a new advertising agency to increase traffic and sales by means of a new positioning strategy.;Write a 3?4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case;Identification of the Issues;Identify the major opportunity/problem faced in this case.;Identify the major decisions that need to be made.;External Analysis;Evaluate factors outside the organization that should be taken into consideration when making a decision.;Internal Analysis;Evaluate factors inside of the organization that should be taken into consideration when making a decision.;Alternatives;Select possible alternatives to take advantage of the opportunities or solve the problems identified.;Evaluate the strengths and weaknesses of each alternative.;Decisions and Implementation;Propose a solution to the problem.;Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research, be as specific as possible.;Explain how you will implement your decision.;Directions for Submitting Your Written Assignment;Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to theUnit 2: Assignment Dropbox.;ID: GB531-02-08-AS


Paper#20377 | Written in 18-Jul-2015

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