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Business True/False 25 Questions




Question;True or false;1) Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.()Page Ref: 340;2) A company's channel decisions directly affect the prices of its products.;()Page Ref: 341;3) Producers use intermediaries because they create greater efficiency in making goods available to target markets.()Page Ref: 342;4) The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.()Page Ref: 342;5) Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.()Page Ref: 343;6) The number of products supplied indicates the length of a channel.;()Page Ref: 343;7) In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers. ()Page Ref: 343;8) Horizontal conflicts are conflicts between different levels of the same channel.;()Page Ref: 344;9) Vertical conflict occurs among firms at the same level of the channel.;()Page Ref: 344;10) A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, perhaps even at the expense of the system as a whole. ()Page Ref: 345;11) A non-corporate VMS integrates successive stages of production and distribution under single ownership.()Page Ref: 346;12) In a vertical marketing system, two or more companies at one level join together to follow a new marketing opportunity. ()Page Ref: 347;13) Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.()Page Ref: 348;14) Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.()Page Ref: 348-349;15) Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.;()Page Ref: 350;16) Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.;()Page Ref: 351;17) Under the strategy of intensive distribution, the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.;()Page Ref: 351;18) Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.;()Page Ref: 353;19) As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.()Page Ref: 351, 356;20) Marketing logistics involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. ()Page Ref: 357;21) Reverse logistics refers to the moving of products and materials from suppliers to the factory.;()Page Ref: 357;22) In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them. ()Page Ref: 359;23) Air carriers transport digital products from producer to customer via satellite, cable, phone wire, or wireless signal.()Page Ref: 361;24) Intermodal transportation refers to the combination of two or more modes of transportation.;()Page Ref: 361;25) Electronic data interchange (EDI) is the digital exchange of data between organizations, which primarily is transmitted via the Internet.()Page Ref: 361


Paper#20406 | Written in 18-Jul-2015

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