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Accounting 557: Assignment 3: Amazon versus eBay




Assignment 3: You Are an Investment Analyst;As the representative from your accounting firm or practice, you are in charge of stock market analysis that will be presented to clients as part of professional consultation process. One of your high-profile clients is trying to determine the possible investment potential between two companies. However, before you can recommend investments to clients, you need to familiarize yourself with the background of the companies, analyze stock trends, research current events, and analyze financial statements. Select one (1) pair of these companies and conduct your analysis;1.) Pepsi versus Coca Cola, or;2.) Amazon versus eBay;Write an eight to ten (8-10) page paper in which you;1.) Analyze each company?s history, product / services, major customers, major suppliers, and leadership and provide a synopsis of each company.;2.) Based on the stock price for the timeline listed below, present a graph that illustrates the stock price of each company. Indicate conclusions that can be drawn based on the trend;a.) The day of its initial public offering;b.) January 1, 2013;c.) January 1, 2012;d.) January 1, 2011;3.) Research and summarize at least two (2) news events (this may include mergers, acquisitions, or political issues) that occurred from 2012 to the present day and the potential impact on the stock price of each company. Indicate how this influences your investment decision related to the company.;4.) Provide an overall financial analysis for each company that highlights the key characteristics for investment and how this may impact an investor?s decision.;5.) Based on your review of the financial data for each company, indicate the accuracy and reliability of the data for making investment decision. Provide support for your conclusion.;6.) Recommend which company you consider as the better investment for your client and how you will present your recommendation. Support your recommendation with data from your analysis.;7.) Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.;Your assignment must follow these formatting requirements;1.) Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides, citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.;2.) Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.;Additional Requirements;Min Pages: 8;Max Pages: 10;ANSWER;Amazon vs. eBay;Student Name;Professor Name;Course Title;Date;eBay and Amazon are into the e-commerce industry. They both are tough competitors and have grown rapidly in the market. These companies are tycoons in the e-commerce industry who had played a significant role in making online shopping very popular.;An Overview about Amazon;Jeff Bezos was the founder of ? Jeff Bezos graduated electrical engineering and computer science from Princeton University. Amazon was founded in the year 1994 and is being headquartered in Seattle, Washington. Today it is one of the Fortune 100 companies in the world (Amazon, n.d.). It was incorporated on 28th May 1996 with the main intention of serving customers to shop better at better prices (Reuters, n.d.). Company?s IPO was on 15th May 1997. Amazon has its


Paper#20948 | Written in 18-Jul-2015

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