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Change & Innovation BA 420 Organizational Behavior




No organization in the past 100 years has faced as great a change as has the print industry. In the last 5 years, the print industry has been revolutionized by the advent of the electronic reader. More and more consumers are opting to go with an electronic reader rather than purchase a paper, bound book that is more cumbersome. There is also a large number of consumers who are electing the e-reader format for environmental reasons.;, one of the nation?s largest book sellers, has determined to be a leading agent in this change of paradigm in the industry. has spent millions of dollars developing the leading e-reader in the business. has reportedly sold up to 2.5 Million Kindles (, 2010) which account for over 55% of the market share of e-readers. The company has reportedly sold over


Paper#21014 | Written in 18-Jul-2015

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