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Change & Innovation BA 420 Organizational Behavior

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No organization in the past 100 years has faced as great a change as has the print industry. In the last 5 years, the print industry has been revolutionized by the advent of the electronic reader. More and more consumers are opting to go with an electronic reader rather than purchase a paper, bound book that is more cumbersome. There is also a large number of consumers who are electing the e-reader format for environmental reasons.;Amazon.com, one of the nation?s largest book sellers, has determined to be a leading agent in this change of paradigm in the industry. Amazon.com has spent millions of dollars developing the leading e-reader in the business. Amazon.com has reportedly sold up to 2.5 Million Kindles (WWW.macdailynews.com, 2010) which account for over 55% of the market share of e-readers. The company has reportedly sold over

 

Paper#21014 | Written in 18-Jul-2015

Price : $27
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