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Week 4 Grantham University BA470 Entrepreneurship Zumba Fitness Business Plan Outline




The company that I have decided to do my business plan outline on is Zumba Fitness. The products that the company offers are dance fitness music, dvds, clothing, accessories and Zumba Instructor Network membership.;This company specializes in an innovative way to approach weight loss by dancing. This company focuses on offering Latin inspired music coupled with Latin dance moves which encourages a fun way to lose weight. This company has also further branded itself by offering clothing, accessories and membership to its ZIN (Zumba Instructor Network). Once you become a member, you receive specialized training to teach you proper execution of Latin moves, sends you music and instructional dvds monthly to help you build your own Zumba franchise and become


Paper#21053 | Written in 18-Jul-2015

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