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BUS475 Strategic Plan, Part II (1600 words;APA + References)




BUS/475;SWOTT Analysis;The purpose of a SWOTT analysis in strategic planning is to specify the business objectives and identify the internal and external factors that are in favor or not in favor of achieving those objectives. A SWOTT analysis is the logical framework that guides discussion and reflects on a company?s situation and basic alternatives (Pearce & Robinson, 2009). As stated by Thompson, Gamble, and Strickland (2006) the analysis provides the basis for crafting a strategy that capitalizes on company resources, captures the opportunities that are best for company, and defends against threats to the well-being of the company.;Within this paper a SWOTT analysis for an event planning business will be discussed. An analysis will discuss the economic, legal and regulatory factors and trends of the business. The paper also discusses how the business to adapt to change, the supply


Paper#22714 | Written in 18-Jul-2015

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