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Enumerate three factors that contributed to Five Guys? success in such a short time and what effect, if any, external markets

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bus 508 contemporary business.;?Five Guys Burgers and Fries: Ingredients for Success?;Enumerate three factors that contributed to Five Guys? success in such a short time and what effect, if any, external markets had on these factors.;ANSWER;Five Guys is a fast food restaurant chain selling burgers, hot dogs and French fries located in Unites States. Company unique selling proposition is to be simple or stick to basic i.e. sticks to quality, customer satisfaction, employee growth and retention. These are three factors upon which company concentrated and became a successful brand in United States. They believe in keeping their store format simple and clean and had open kitchen which gave comfort to the customer about the quality and the cleanliness of the store. They believe that their customers are biggest marketing channels for then and relied upon word of mouth publicity which makes them more conscious about their product quality. They products were customized

 

Paper#22751 | Written in 18-Jul-2015

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