Bus.508 contemporary business Week.7 discussion1;?Customer-Driven Marketing?;? From Case Study 11.3, assess ZipCar?s marketing strategy with universities. In extending this model, analyze the direction ZipCar has gone with this marketing strategy and its goal of supporting a sustainable environment. Provide examples with your response.;100-150 words.;ANSWER;Zip car has used its marketing strategy very simply. It has sent out information to the target market especially to the student and faculty very clearly. It has not targeted any other audience. The purpose of this direct marketing is to make sure that the strategy of serving only students and faculty members through this unique car pooling is to benefit the lot of students? at universities. Since the target market was very clear Zip car was able to promote the same idea very effectively.
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