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BUS 599 Crafting and Executing Strategy (7 Pages ? APA Format with References)




Crafting and Executing Strategy;Abstract;JetBlue was founded in August of 1998 and set out to be the leader in low cost flights across the US and surrounding countries. JetBlue was one of only a few U.S. airlines that made a profit during the sharp downturn in airline travel following the September 11th attacks. JetBlue was named the number one U.S. domestic airline by Conde Nast Traveler magazine in 2007 and later in 2011 JetBlue ranked highest in Customer Satisfaction among low cost carriers in North America by J.D. Power and Associates. Currently JetBlue is ranked as the 4-star low-cost carrier by Skytrax and is the only airline in the United States to be ranked above 3 stars. As of August 4, 2011, JetBlue Airways flies to 70 destinations in 11 countries, including Aruba, The Bahamas, Bermuda, Colombia, Costa Rica


Paper#22881 | Written in 18-Jul-2015

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