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What is the Contribution Margin

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Question 7 p.189 Marketing Management A customer-oriented approach (Kenneth Clow, Donald Baack);DATA;Total emails sent 850,000;database costs per email $0.012 (1.2 cents);email & design costs $5,000.00;Cost of microsite $18,000.00;Number of responses 6,205;Revenue $416,728.00;COGS 72%;Processing Costs per order $6.52;What is the Contribution Margin?

 

Paper#24453 | Written in 18-Jul-2015

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