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If you were an economist for Mattel

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Question

If you were an economist for Mattel, manufacturer of the doll Barbie, which was making an unsolicited bid to take over Hasbro, manufacturer of G.I. Joe, would you argue to the regulatory authorities that the relevant market is dolls, preschool toys, or all toys including video games? Why? Would your answer change if you were working for Hasbro?

 

Paper#24573 | Written in 18-Jul-2015

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