Description of this paper

BUSN - How many apps do you have on your mobile device




TOPICS: Innovation;SUMMARY: For those aiming to develop the next killer app on mobile devices, this article offers many useful dos and don'ts from the pros. The first "do" is: Narrow your idea to something genuinely useful. However, this recommended narrowness raises the issue of easy imitation (related article), since a narrow app can be easily copied. App makers say a growing group of "cloners" are mimicking their products or misappropriating their names and images to ride an original app's success.;QUESTIONS;1. How many apps do you have on your mobile device? Of these, how many do you regularly use?;2. Which app do you use the most? Why? Which app is actually the most indispensable, independently of minutes per day spent on it? Why?;3. Does your experience coincide with the dos and don'ts offered to app developers in the article? Are some of the dos and don'ts counter-intuitive? Do you disagree with any of them?;4. According to the article, what are the biggest obstacles to profit that app developers face? Does imitation rank near the top or is it secondary? How much of a threat are copycats, in your view?;5. How would you advise app developers to deal with copycats? Is doing nothing an option? Is there actually much one can do? As a rule of thumb, how much time should a developer devote to policing imitation?


Paper#24587 | Written in 18-Jul-2015

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